This course focuses on technical, mobile and social strategies for increasing site traffic. Learn how to build SEO for international audiences through content localization, global team alignment and optimizing for local search engines. Discover techniques to optimize mobile-friendly websites, get mobile apps discovered, and leverage social media to drive organic SEO traffic. You will also learn how to identify key SEO metrics and collect, interpret, validate, and report success to your clients and stakeholders.
Course Overview
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Получаемые навыки
Data Analysis, Analytics, Marketing, Mathematical Optimization
Рецензии
23 окт. 2019 г.
From this course, you can learn the basics of technical SEO, global optimization, mobile optimization, and data reporting\n\nyou'll set yourself up to better yourself in those areas.
12 янв. 2021 г.
The course was pretty cool, if you are already pretty deep into SEO this is a good refresher. If you are new to SEO the fundamentals course might be a better starting point.
Из урока
Introduction
Welcome to this first module where you will discover how technical search engine optimization (SEO) can improve your website. You will discuss and use web metrics as you compare performance analysis tools and plug-ins. You will be able to find and fix problems, heighten visibility, improve site architecture, and accelerate page load speed for your own website. You will be able to take the steps necessary to conduct a website audit and finally, you’ll discover strategies to achieve positive change by working well with teams and stakeholders.
Преподаватели
Dave Lloyd
Senior Manager, Global Search Marketing
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