Everybody knows, China is a big market,
including a gigantic consumer market of 1.3 billion people.
According to a leading consulting firm,
76 percent of China's urban population will be considered middle class by year 2022.
Now, that's defined as urban household income that earned $9,000 to $34,000 a year.
Although that may not sound like a lot,
but we've adjusted for prices,
it actually means a similar middle class size like other countries.
Now, in year 2000,
only four percent of the urban population in China was considered middle class.
So, if you're looking for an exciting place to establish your company
or expand your business to an overseas market that is full of potentials,
you have to consider China.
But going to China is not easy.
You have to understand both the potential and the challenges of doing business in China.
You must be very entrepreneurial in a market that is full of unknowns,
full of eager business people,
and consumers who are very dynamic and constantly spoiled by choices,
and they always demand for better and quality product.
What does entrepreneurship mean in China?
How can you apply innovation and creativity in the Chinese market?
How to validate your market?
How to write a business plan that will suit the Chinese market?
And more importantly, how to finance your startup?
You have to also understand that
Chinese consumers are not only very different from the rest of the world.
And they also differ from province to province,
even city to city.
It is not just one but many markets by themselves.
We will help you to understand the Chinese consumption market,
how to do digital marketing and relationship management,
how materialism and conspicuous consumption have affected the Chinese consumers,
and how to build a strong brand in China.
While it is essential to know the Chinese customers,
you must have a solid China strategy.
Starting from understanding the new environment of China,
moving from a socialist economy to where it is now.
Who are the major players and where are they located in China?
What would be the best entry mode for your company?
And most importantly, how to become a strategic insider in China?
So, these days, if you are in business,
that means most of you,
you are very likely,
you have to deal with China in some way.
We will provide you the foundation for you to
craft the best strategy starting a consumer business in China.