Loading...

1.7 Dialogue with Scholar: Professor Krishna Savani

Course video 9 of 32

China is a big consumption market. It is a distinctive consumption market because of its unique contextual and cultural factors. Why do Chinese consumers spend big money on luxury brands? What roles do historical, contextual and cultural factors play in influencing Chinese consumption habits? The current module seeks to answer these questions.

О Coursera

На онлайн-курсах, специализациях и дипломных программах у вас будут первоклассные преподаватели из лучших университетов и учебных заведений мира.

Community
Join a community of 40 million learners from around the world
Certificate
Earn a skill-based course certificate to apply your knowledge
Career
Gain confidence in your skills and further your career