Introduction to Week 4

Different stakeholders have different languages, cultures, and interests and so we need diverse communication approaches in order to effectively communicate with them. In this week, communications expert Prathijna Poonacha Kodira, who is a consultant for the Indian Institute for Human Settlements, explores the process of moving beyond research dissemination and using the information and evidence that we have to deliver impactful messages to various stakeholders. We learn how to develop communications strategies with impact in mind by asking five simple questions: Why, Who, What, How and When. Prathijna also introduces the important roles that knowledge brokers play in ensuring that research findings reach the right people at the right time in a language and format that they can use. This week’s case study is led by Kwasi Appeaning Addo, who demonstrates how using drone footage of floods in Ghana has not only been an effective form of communicating research findings but has also influenced change.

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