2.4 Franchising

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Из курса от партнера The Hong Kong University of Science and Technology
Protecting Business Innovations via Strategy
12 оценки
The Hong Kong University of Science and Technology
12 оценки
Из урока
Move Fast or Get Passed
Small firms that lack resources of giants can create barriers by being faster and more flexible. Some large firms (i.e. Google & Amazon) also seek to use rapid innovation and change to create sustainable barriers to being copied.

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  •  Theodore Henry King CLARK
    Theodore Henry King CLARK
    Associate Professor
    Information Systems, Business Statistics and Operations Management Department

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