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Lecture 15 - Engineering Organizational Culture - Part 1

In this module, we will cover organizational culture. We will look carefully at Gideon Kunda’s book, Engineering Culture, to put into question the organizational culture ideal. Within an organizational culture, actors make sense of their existence according to identities and norms, and these are often constructs afforded by the organization they are in. Think of the culture at firms like Apple or Facebook – all have an identity and norms surrounding their performance of it. As such, the motive in an organizational culture is the expression and fulfillment of an identity – a strong intrinsic motivator! An organizational culture entails normative (valued) and cognitive (implicit) aspects of organizational social structures. These are deep structural facets that guide interaction.

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