Learn the ins and outs of optimizing a website, from conducting an initial audit to presenting your findings and recommendations. Hands-on activities include learning how to select and apply appropriate keywords throughout a website, incorporating keyword research in a content marketing strategy, and optimizing a site for local search. You will also learn strategies for setting goals and client/stakeholder expectations, building effective analytics and reports, and communicating SEO improvements.
Organic Search Versus Paid Advertising
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Получаемые навыки
Keyword Research, Marketing, Content Marketing, Mathematical Optimization
Рецензии
HG
Jun 03, 2016
While the content of the course is great, issues with how the assignments are graded need to be resolved. I'd recommend to other students to do their assignments well in advance.
AZ
Dec 04, 2016
I've lot studied, Thanks to Coursera allow me to tried this course, This is great Course for everyone who want dedicated their self into SEO thing more professional.
Из урока
Local SEO
Welcome to week 3! In the lessons that follow, you will take a close look at local SEO strategy. You will see how to optimize your Google business pages, on-site content and external references such as citations, backlinks, and reviews to help your local business have higher visibility in the local search landscape. By the end of this module, you should be able to not only describe a bit of the history of how Google displays local searches but also utilize best practices to develop a high quality local SEO approach.
Преподаватели
Rebekah May
SEO Manager & Lead SEO Instructor, Lead Qual
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