Welcome back. So far in this module, we've discussed how to identify effective keywords and how they can make our website more competitive. We've also asked ourselves some important questions so that we can make the best decisions about which keywords to use. In this lesson, we'll discuss the actual mapping process and take a look at the do's and don'ts of keyword mapping. >> During our keyword research stage, we went ahead and broke the keywords out into various groups. This saves us a lot of time during the keyword mapping stage. We already have groups of keywords related to e-textbook rentals, electronic textbook rentals, online textbook rentals, as well as keyword groups with qualifiers like cheap or affordable. In addition to those, we have another group of long tailed questions the user may be asking. We will want to make sure we have pages dedicated to various keyword groups, so we don't have one page dedicated to electronic textbook rentals and another dedicated to something like e-textbook rentals, because these are too similar in nature. Here's an example of something that you would not want to do when mapping your keywords out to different pages. You can see that page one and page two are very similar, as are page three and page four. A better keyword page layout would look more like this. Ideally the homepage should be a bit broader in scope and target slightly more competitive phrases. Since most of your site's authority will reside in the homepage, this has a greater opportunity to rank for more competitive key words. For example, if your site's main focus was on college textbook rentals, then that keyword group would be really relevant to the home page. And give search engines and users a better idea of what your site is about as a whole. Other pages can focus on more specific yet less competitive terms. One page could focus on affordability. You might want to include studies about how renting textbooks is cheaper than buying. Or just information about how your company makes the textbook rental process affordable. In this page you should use a variety of synonyms to increase your relevance for that topic, as well as capture additional search volume. This would include key words like affordable, economical and low cost. Another page could be text book rental comparison. This could capture terms like renting versus buying text books or whether it is better to rent textbooks or buy used textbooks and sell these back. Textbook rental reviews is a keyword I pulled up under my general textbook rentals research in the first tab of the keyword research spreadsheet. This keyword doesn't conflict with related keywords and can be a great page to showcase reviews from satisfied clients. You can then target keywords related to online textbook rentals. Perhaps the page like How our online textbook rentals work, and discuss your process and how easy it is. This page could also focus more on the ability to rent physical textbooks online, and have them delivered to your home. Another page could focus on the e-textbook side, where you may be able to log into the site and view your textbook, or make notes, or even download the textbook. Another page most sites have is an FAQ or a Q & A area. The keyword research we performed under our questions tab in the spreadsheet shows a variety of questions that can be included in an FAQ section. Questions like, it is better to rent or buy textbooks, can then have a short answer and a link back to a page that best knows that query, like textbook rental comparison. Now this example is just a visual for how different pages can target unique sets of keywords. A better way to present this to a client might be as an Excel or Word document which includes the actual keywords you plan to use, the URL of the page, and more. I personally prefer to use Excel.