What You Can Expect To Learn In This Lesson

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From the course by Berklee College of Music

Navigating the Music Business

37 оценки

Berklee College of Music

Navigating the Music Business

37 оценки

This course shares practical tips and strategies to help you take your first step into launching your career as a musical artist. We’ll cover everything from developing your unique identity as an artist and how to lead a band all the way to planning and recording your first independent record with the help of crowdfunding. The course curriculum is modeled from the real-world experience of Leah Waldo (also known as the emerging country artist, Elisa Smith) and features interviews with industry executives, artists, producers, and engineers — all designed to help you navigate the music industry.

From the lesson

Your Foundation

In this lesson, we will begin to lay the foundation for who you are as an artist and a leader. We'll discuss the importance of having a strong sense of your identity, vision, and intention and we'll also how leverage your natural skills as a musician, like intuition and collaboration, to work for you as an entrepreneur. Finally, we'll discuss how to become a better band leader.

What You Can Expect To Learn In This Lesson1:45

Meet the Instructors

Leah Waldo
Course Author
Berklee Online

Welcome to week one. I'm really

excited about the things that we're going to be sharing with you this week.

We've got a lot of great Berklee professors coming to share their knowledge with us.

And I can't wait to dig in and get started.

This week we're going to be focusing on laying the foundation for your work as an artist.

We're going to be taking some time to reflect,

do a little bit of writing,

and to think about who you are as a person,

as an artist, as a manager, and as a leader.

We're going to be talking with Steven Weber,

and he's going to be sharing with us his ideas about identity, vision, and intention.

These are three things that are really,

really important to be thinking about as an artist.

Next, we're going to be also talking with Panos Panay who's the director

and founder of the Berklee Institute for Creative Entrepreneurship,

and he's going to be talking with us about how

musicians are perfectly matched to be entrepreneurs.

There are a lot of skills that kind of crossover

that musicians and entrepreneurs both have.

Finally, we're going to be talking about how to find

that balance between being a business person and being an artist.

When you're a musician,

and you're trying to launch your music career,

you're going to be doing a lot of things yourself.

You're going to need to be actively trying to

find that balance between those two pieces of yourself.

And so, we're going to talk about some strategies about how you

can more effectively manage those tasks.

It's my hope that by the end of this lesson,

you'll be able to clearly describe your image, your vision,

and your intention for your music,

that you'll be able to discuss how artists are naturally entrepreneurial,

and how your music skills can help you be a more successful entrepreneur.

You'll be able to identify your strengths and your weaknesses as a leader.

You'll be able to discover who you are as a leader and who you want to be as a leader.

And finally, that you'll be able to identify strategies for balancing

the management of your band with the creation of your music. So, let's get started.

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