Measure and Optimize Social Media Marketing Campaigns Course Introduction

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Получаемые навыки

Marketing Optimization, Digital Marketing, Digital Analytics, Marketing Strategy, Communication

Рецензии

4.9 (оценок: 1,233)

  • 5 stars
    88,88 %
  • 4 stars
    9,24 %
  • 3 stars
    0,89 %
  • 2 stars
    0,48 %
  • 1 star
    0,48 %

SE

27 дек. 2020 г.

This course was the most challenging of them all. There were a lot of math word problems in the first module and math was never a strong point for me in college. Overall, very informative course.

MA

25 мая 2022 г.

This was another wonderful course from Ms. Anke. As usual, I learned a lot about measuring, optimizing, experimenting and presenting results from social media marketing ad campaigns.

Из урока

Evaluate Your Marketing Results Against Goals

This week you’ll learn all about how to align metrics with your marketing goals and data analysis techniques. You’ll gain an understanding of common terms, such as return on investment and lifetime value, and learn how to calculate them.

Преподаватели

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    Anke Audenaert

    CEO & Co-Founder Aptly, Adj. Professor, UCLA Anderson School of Management

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