Introduction to the Facebook Social Media Marketing Professional Certificate

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Получаемые навыки

Marketing Optimization, Digital Marketing, Digital Analytics, Marketing Strategy, Communication

Рецензии

4.9 (оценок: 1,118)

  • 5 stars
    88,99 %
  • 4 stars
    9,03 %
  • 3 stars
    0,98 %
  • 2 stars
    0,53 %
  • 1 star
    0,44 %

RR

28 янв. 2021 г.

An extremely important course on the art of measuring and optimizing social media marketing campaigns along with super tips on presentation do's and don'ts! UNMISSABLE for social media marketers!

MA

25 мая 2022 г.

This was another wonderful course from Ms. Anke. As usual, I learned a lot about measuring, optimizing, experimenting and presenting results from social media marketing ad campaigns.

Из урока

Evaluate Your Marketing Results Against Goals

This week you’ll learn all about how to align metrics with your marketing goals and data analysis techniques. You’ll gain an understanding of common terms, such as return on investment and lifetime value, and learn how to calculate them.

Преподаватели

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    Anke Audenaert

    CEO & Co-Founder Aptly, Adj. Professor, UCLA Anderson School of Management

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