2-1.1 Module 2 Overview: Discovering & Reaching Your Target Consumers

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Получаемые навыки

Digital Marketing, Social Media, Content Marketing, search marketing, Brand Communication


4.6 (оценок: 2,866)

  • 5 stars
    70,65 %
  • 4 stars
    20,79 %
  • 3 stars
    4,91 %
  • 2 stars
    1,95 %
  • 1 star
    1,67 %


4 июля 2022 г.

The case study make me practice: combine the strategic , analytical, creative and critical thinking. The interviews with an expert every week gain insigth and how they implement for business practice.


16 нояб. 2020 г.

I have learned tremendously from this course, which I was able to immediately apply to my work. Grateful for the informative insights, as well as the sharing from different industry practitioners.

Из урока

Online and Video Marketing

In this module, you will learn key concepts and tactical considerations in managing online advertising, search optimization, content-based marketing, and CRM to discover and reach prospective consumers. 


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    Mike Yao

    Professor of Digital Media, Department Head

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