Data indicate that the global investment in digital advertising grows, on average,
10% each year.
In regions such as the United States, Europe, and Latin America,
this number triples.
Companies, in order to survive in this scenario,
need to be aware of the key threats.
Today its impossible to talk about digital trends without mentioning
technological innovation.
It plays a fundamental role in a brand's success.
Still, we're not limited to technology.
We need to explore behavior trends in the digital environment, as well.
For example, Snapchat is changing our hyper-documentation to
a seize-the-moment behavior.
Contents last 24 hours and create an urgency to consume it.
Digital marketing is going to take the leading role in the communication needs
of brands.
And here are some important points to make your project a success.
Websites need to be responsive.
They should automatically fit in any screen.
It is extremely relevant to have content that fits the user needs,
not the opposite.
Customers have millions of options to any subject they search on
the digital environment.
And those who do not respond quickly to customers' interests will lose them.
Being accessible to everyone and every screen is fundamental to reach and
retain customers.