Introduction to STP

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Из курса от партнера University of Illinois at Urbana-Champaign
Marketing Management I
176 оценок
University of Illinois at Urbana-Champaign
176 оценок
Курс 5 из 7 — Specialization Value Chain Management
Из урока
Module 2: Segmentation Targeting Positioning
An important element of the marketing process is the value creation stage. Value creation begins with the process of STP. In this module, you will learn about segmentation, targeting, and positioning and what it accomplishes in the value creation stage.

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  • Hayden Noel
    Hayden Noel
    Assistant Clinical Professor
    Department of Business Administration, College of Business

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