Module 1 Introduction

Из курса от партнера University of Illinois at Urbana-Champaign
Marketing Management II
202 оценки
University of Illinois at Urbana-Champaign
202 оценки
Курс 6 из 7 — Specialization Value Chain Management
Из урока
Module 1: Distribution (Place)
In this module, you will learn what is meant by the term distribution and its importance for companies. We will explore the different channel strategies and channel decisions that marketers need to make based on the product or service they are offering.

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  • Hayden Noel
    Hayden Noel
    Assistant Clinical Professor
    Department of Business Administration, College of Business

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