>> Yes, of course, it's Korean.
We cannot fully understand each customer's need in each local country.
Therefore, we have to get the support assistance from the local experts,
and mostly, they are from the academic areas and local institutes.
So for example, when we have launched our the first,
the Mosquito Away Air Conditioner,
we have the extensively worked together with the one very
renowned university in Indonesia which is University.
If you get the certificate from those kind of university,
of course, this is very difficult to get it.
That can help us a lot because as a foreign company, we have to persuade and
make every consumers feel assured about our solutions.
We'll address their many needs, and those kind of the certificate and
the core work and core study research will be very critical.
>> And this has to be done on a per country basis, I would think.
>> Yes.
For example, for the air conditioner things,
we test certificate, we try to expand it to other countries.
But even the neighbor country, they don't get it.
They really want their certificate.
So it takes time again.
That's why we have launched the product in 2009 in Indonesia,
and now, after six years, we can launch in India.
So that is a difficult one, and it takes time.
>> I think many people in the developed countries don't realize that
in developing countries, the consumption situation may be very different,
such as not having enough power.
So how are those kinda things factored into the making of products,
such as by LG?
>> Right, it's really power is most critical resource for
our product, electronics.
>> [LAUGH] >> So
electronic product without any electricity is nothing.
So it's very critical, and we are experiencing many
problems in developing countries like Indonesia, Nigeria, and India.