[SOUND] [MUSIC] Hi, we're back again. This time Nadia and I will be asking our students, how much they know about the promotion side of digital marketing. Are you ready? >> Yeah, let's get going. True, or false, due to the increase in digital advertising, firms spent less on Superbowl television commercials last year that in prior years. Is that true, or false? >> I would have to say, that's true. >> Yes, I think, it's true. >> So, you think firms are spending more on the Super Bowl. >> I think, it might be more. >> True? >> That would be false. I think, they definitely spend more on Super Bowl commercials. >> Wow, you're on a roll. So, that's correct, it's false. In 2017, firms spent a record $385 million on Super Bowl ads. Do you watch the Super Bowl? >> I do. >> Okay, yeah, those are some- >> Are you a Bears fan? >> Yeah. >> So, what's going to happen this year? >> They're going to win it. >> Wow, optimism [LAUGH]. >> Do you mean like, win a game. >> A game [LAUGH]. >> Yeah, that's what I mean, not the CWorld, but maybe a game. >> In the US, which is larger, the amount spent on television advertising, or online advertising? >> Probably television. >> Television. >> Why do you think that? >> I just feel like that's more expensive? >> I would have to say, television advertising, just, because at the moment, I feel like more people watch television than they go online. But I think, that would soon change, considering there will be more people, especially my generation that will continue to use online. >> Actually, it's actually more online advertising. But you were really close. >> Yeah, yeah, okay. >> So, online they spend $77 billion, versus for television it's $72 billion. >> Okay. >> So, your hunch is correct. [LAUGH] >> Yeah. >> Interesting. >> Yeah. >> That was the first year that online actually passed television, so. >> Really? Okay, okay, so I guess, I was a little close. >> Which of the following companies was the first to run an ad on Instagram? Is it A, Audi, B, BMW, C, Michael Kors, or D, Victoria's Secret? >> That's hard. >> D, Victoria's Secret. >> You think so? >> Yeah [LAUGH]. >> Okay. >> Are you thinking, or are you wishing? >> Victoria's Secret, I think. >> You think, it's Victoria's Secret? >> Yeah, same. >> Victoria Secret. >> Victoria Secret. >> BMW. >> Always BMW. >> That's actually Michael Kors. >> Okay. >> Yeah. >> Yeah, so. >> Do you own any Michael Kors? >> I do. I love Michael Kors. I'm of wearing Michael Kors purse bag [LAUGH]. >> Okay. We have some representation here. >> I'm a big fan. >> [LAUGH] >> And my watch. >> Okay. >> [LAUGH]. >> There you go. >> Michael Kors is my favorite, but Victoria's Secrets just things more popular, so. >> Who owns Wikipedia? A, Apple, B Facebook, C, Google, or D, none of the above. >> No, flipper. >> Yeah, I think, it's C, Google? >> None of the above. >> Isn't it none of the above? >> Yeah, it's none of the above. >> So, it is actually none of the above. >> So, who owns Wikipedia? >> Isn't it like a public thing? Where we could just put the own information in? >> By the green backpackers? >> Yeah. >> Yeah, so it's actually owned by the Wikimedia foundation. >> Okay. >> You guys, are right. >> Yeah, you're right.
