Case Study Introduction: Panera

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Получаемые навыки

Digital Marketing, Marketing, Pricing Strategies, Marketing Mix, Product Strategies

Рецензии

4.7 (оценок: 8,456)
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    76%
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    20%
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  • 2 stars
    1%
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MR

May 18, 2020

This course was so helpful for me because I am marketing student and I don't have prior knowledge of digital marketing, this course helped me a lot in developing basic knowledge in digital marketing.

CB

May 30, 2020

I'm a fan of this course! It's the best i've taken so far in Coursera. It's clearly updated and thoughtfully structured. I think this last aspect is SO important for online learning. Thank you Aric!!

Из урока
HOW DIGITAL TOOLS ARE CHANGING PRICE
In this module, you will learn how new digital tools are enabling customers to take a more active role in setting the prices they pay for the products they buy.

Преподаватели

  • Aric Rindfleisch

    Aric Rindfleisch

    John M. Jones Professor of Marketing

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