Case Study Introduction: GoPro

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Получаемые навыки

Digital Marketing, Marketing, Pricing Strategies, Marketing Mix, Product Strategies

Рецензии

4.7 (оценок: 8,484)
  • 5 stars
    76%
  • 4 stars
    20%
  • 3 stars
    3%
  • 2 stars
    1%
  • 1 star
    1%
MR

May 18, 2020

This course was so helpful for me because I am marketing student and I don't have prior knowledge of digital marketing, this course helped me a lot in developing basic knowledge in digital marketing.

CB

May 30, 2020

I'm a fan of this course! It's the best i've taken so far in Coursera. It's clearly updated and thoughtfully structured. I think this last aspect is SO important for online learning. Thank you Aric!!

Из урока
HOW DIGITAL TOOLS ARE CHANGING PROMOTION
In this module, you learn how new digital tools are enabling customers to take a more active role in promotion activities.

Преподаватели

  • Aric Rindfleisch

    Aric Rindfleisch

    John M. Jones Professor of Marketing

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