Case Study Intro: Pepsi Refresh

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Получаемые навыки

Marketing, Digital Marketing, Marketing Mix, Pricing Strategies

Рецензии

4.7 (оценок: 5,617)
  • 5 stars
    4,131 ratings
  • 4 stars
    1,191 ratings
  • 3 stars
    193 ratings
  • 2 stars
    42 ratings
  • 1 star
    60 ratings
TT

Jan 20, 2019

The course is amazing and has all the latest trends in Digital Marketing included. Thing I am missing is the presentation of the more traditional marketing methods as Email Marketing in more detail.

OA

May 31, 2019

A really useful course, which contains new information about 3D Printing, and some new strategies for digital marketing. If you are new to digital marketing, I advise you to start with this course.

Из урока
Digital Tools for Persuading Customers to Buy Your Products
How are products promoted in our digital world? In this module, you learn how new digital tools are enabling customers to take a more active role in promotional activities.

Преподаватели

  • Aric Rindfleisch

    Aric Rindfleisch

    John M. Jones Professor of Marketing

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