Hello.
Welcome back to this course of understanding customers.
We have finally reached week number four.
This week is all about communication strategy.
Do you recall the marketing process that we have been walking through?
Of course you do.
It turns out that in order to position your product,
one of the most critical aspects is to have a solid communication strategy.
So, let's go right to it.
In week four, we're going to walk through the following agenda.
First of all, I'm going to give you and teach you a very simple, but very powerful
communication framework in order to think holistically as to how to organize
your communication strategy for launching successfully, your product or service.
Next, we're going to talk through,
what are the objectives and who is the desired target market?
We need to be as specific as possible because this
is key to the success of any communication strategy.
Next, we're going to map the decision-making process, or
the customer journey.