Why Analytics Goes Bad

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Просмотреть программу курса

Получаемые навыки

Advertising, Data Analysis, Analytics, Marketing

Рецензии

4.6 (оценок: 373)
  • 5 stars
    68.90%
  • 4 stars
    22.25%
  • 3 stars
    6.43%
  • 2 stars
    1.60%
  • 1 star
    0.80%
B

Apr 17, 2019

Excellent course! The teachers and stakeholders are great. There is a lot of real-life examples to help you understand course concepts and the assignments are well-thoughts.

IV

Sep 27, 2016

The first half was interesting, but the second one was very dry. The second half contained more statistical related content, but it was not presented in an engaging manner.

Преподаватели

  • Greg Carpenter

    Greg Carpenter

    James Farley/Booz Allen Hamilton Professor of Marketing Strategy, Director of the Center for Market Leadership, Faculty Director, Kellogg Markets and Customers Initiative (KMCI)
  • Florian Zettelmeyer

    Florian Zettelmeyer

    Nancy L. Ertle Professor of Marketing, Director, Program on Data Analytics at Kellogg
  • Sanjay Khosla

    Sanjay Khosla

    Adjunct Professor of Executive Education

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