Be explicit about unexpected insights.
Finally, the last thing you need to do is be ready to receive feedback.
The best communication is a two-way street.
This means that you have shared ideas about design innovation.
You must be ready, excited even, to receive feedback.
To insure this, I offer the following three tips or the trifecta of feedback.
Number one, listen to the feedback.
Remember, the feedback is about the idea, not you.
Design innovators are most effective when they think about feedback
as information to inform their solutions rather than criticism about themselves.
Number two, thank people who give you feedback.
Whether you agree or
not, the person cared enough about the idea to share his thoughts with you.
Gratitude makes us feel good and it fills our need to be a value to others.
Number three, place the feedback in one of three buckets labeled accept, reject,
reflect further.
Just because feedback is given, does not mean that it needs to be integrated.
So, what does this mean for you?
If you want to be a leader in design innovation,
it's not enough to share your ideas.
You've got to remember how to receive feedback.
If you remember these three tips,
you can radically improve the quality of your ideas and make greater impact.
In this video,
you learn how to communicate design innovation through four steps.
Understanding your users.
Establishing credibility through experimentation.
Using stories and stats and receiving feedback.