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Из курса от партнера Universiteit Leiden

Knowledge Exchange: Using, Protecting and Monetizing Ideas with Third Parties

8 оценки

Universiteit Leiden

Knowledge Exchange: Using, Protecting and Monetizing Ideas with Third Parties

8 оценки

Learn more about knowledge exchange and how to use, protect and monetize your knowledge while working with various partners. Interested in increasing the impact of your knowledge on society? This course is for those who are new to how knowledge is transferred from yourself or from a knowledge institute into society at large. It is for those who want to know how to protect their knowledge, how to approach parties for collaboration, and how to find the right funding for your idea. It is for those who want to start thinking about how knowledge exchange might be useful in their business or academic career. It provides an introduction to one of the basics of knowledge exchange, the stakeholders involved and the most common pitfalls on your way to transform our world with your ideas! About the course lecturers Each week a different expert in his or her field will shed light on a different aspect within knowledge exchange. In addition, each module contains an interview with a Leiden academic who will share his or her practical experience concerning that week's subject. Each module is introduced and concluded by the course leader, Professor Gert-Jan van Ommen, former head of the Department of Human Genetics of Leiden University Medical Center. About Luris This course was developed by Luris, in cooperation with Leiden University and Leiden University Medical Center (LUMC). As knowledge exchange office, Luris matches societal needs with possibilities available in Leiden and enhances the impact of novel technologies and knowledge from Leiden University and LUMC. Luris establishes valuable partnerships and represents the interests of academics and research teams.

Из урока

Research exploitation with third parties

Welcome to the final module. This module is about working with third parties. You will learn about the advantages, but also about potential pitfalls. I myself will also share my experience on this subject. Finally, at the end of this module you will find the peer-review graded assignment. You must finish the assignment in order to complete this course.

Introduction – Working with third parties0:55

Research exploitation: putting knowledge to use5:51

Knowledge partnering4:05

Pitfalls in working with third parties5:02

Knowledge exchange in practice: interview with Prof. dr. Gert-Jan van Ommen12:27

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Gert-Jan van Ommen
Professor of Human Genetics
Leiden University Medical Center

When a new opportunity for exploitation of research results comes to light,

it's often the researcher that is directly involved to seize the opportunity.

This is not always the case.

It also happens that a researcher is approached by somebody

after presenting a paper or within a Research Alliance.

But while the start of the process may be different,

there are some common steps to be considered.

The first step is about defining the goal of the researcher or research group involved.

Do they wish to publish their results as soon as possible?

Do they wish to continue working on the specific topic?

And do they need a partner to complement their skills?

And of course the matter of money is important;

is the main motivation financial gain or a better society?

Also it is important to assess several practical aspect.

The first is a methodological one.

It's about the possibilities for new products,

properties or services that the research can create.

Second, there is the market.

Is there an obvious market need?

Bear in mind that a new methodology may solve a problem or

improve a non optimal situation but that is not

yet a guarantee that anybody is willing to pay for

it especially if major investments are needed for production,

the question is, if the time is right for such investments?

Then there is the matter of ownership.

Who owns the knowledge and are there any strings attached?

What I mean is, are there any conditions defined by the financier of the research?

And last but not least the intellectual property aspect.

Is there a possibility for a patent and if not can knowledge be

protected otherwise to make sure the investor has an advantage over its competitors?

Both the assessment of the researchers goals and of

the practical aspects help to develop a common strategy on how to move forward.

After such a strategy has been established,

it's important to engage with the outside world for two reasons.

First, to engage with experts that have knowledge of

similar technologies and their markets and second,

engage with intellectual property experts regarding the potential scope

of protection either by patenting or other forms.

Feedback from all these sources can help validate several key issues.

These key issues being not only interest to the market

but also the technical steps that are still required,

the critical barriers to entering the market and possible competing technologies.

At the same time it can be useful to verify if

the inventor group can contribute scientifically to the next stages.

Possibly the most important matter of all,

is to find out who may be the ideal partner to take a methodology forward.

Let's zoom in on this ideal partner.

There are some questions that need to be answered to be

able to determine what could be the right partner.

These questions are: Should we partner with an existing player?

Are there hungry investors and keen entrepreneurs who

see this opportunity as suitable for a new company?

Or is it all too soon to go commercial?

So, the ideal partner needs to be a strong R&D ally.

Being realistic about managing the expectations is critical.

Clear goals and roles need to be agreed upon upfront.

Any deal is not a one off contract but the start of a new relationship.

This requires clarity of objectives,

shared visions, acceptable compromises and fair benefit sharing.

It also helps to have structured flexibility to accommodate any changes in the project.

In the following video,

we will discuss common pitfalls when working with third parties.

Thank you for watching and hope to see you in the next tutorial.

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