This MOOC explores different aspects of intercultural management, including teams, leadership, Human Resource Management, marketing and negotiations. When you complete this MOOC, you will have a richer understanding of the concept of culture, and how culture influences the way that individuals behave. You will also get a deeper knowledge about how culture shapes management practices in international organizations. We will introduce you to a number of experts in the field of intercultural management who will discuss the challenges and the benefits of dealing with employees on a global level. Moreover, we will share with you insights from our own research to illustrate recent developments in the field of intercultural management. During the MOOC we will provide you with a variety of concepts and tools that empower you to successfully interact with people from other cultures to achieve your desired personal and business-related goals. Please have a look at the teaser available at : https://www.youtube.com/watch?v=LVze_O6vjKI
Wrap up
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Из курса от партнера ESCP Europe
Intercultural Management
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Познакомьтесь с преподавателями
Kerstin AlfesProfessor of Organisation and Human Resource Management
Berlin Campus
Robert WilkenProfessor of International Marketing
Berlin Campus
Chiara SucciProfessor of Organizational Behavior
Turin Campus
Marion FestingProfessor of Human Resource Management and Intercultural Leadership
Berlin Campus
[MUSIC]
The participants, followers, and fans of our MOOC for intercultural management,
to all of you who've stayed with us so far, thank you very much for
joining us on this incredible adventure on intercultural management.
[MUSIC]
>> We had a great time sharing with you our passion and
our perspectives on the core of our business school, culture for business.
[MUSIC]
>> We know we challenge you a lot by providing a lot of information in a short
period of time.
So, we will wrap it up for you, and
we will make a quick summary of the main things you have learned so far.
[MUSIC]
>> Wait a minute.
Now, here you go.
At the beginning of our adventure,
we introduced you to the basic concept of culture by Edgar Schein.
And then presented two major cross cultural management studies.
The Hofstede and the Globe Studies.
This helped you recognize the culture in which we have grown up and
identify cultural patterns of countries in which you have been or
will be living in, in the future.
Afterwards, we focused on your skills and abilities.
What is your level of cultural sensitivity and cultural intelligence?
We discussed these concepts because you have to start to know yourself
before being able to adjust to other cultural contexts.
In the weeks that followed,
we provided you with detailed insights into intercultural management.
Discussing the various aspects of working
with others in an intercultural environment.
We understood that managing diversity is key to being a successful leader
in every situation, and in particular, in an intercultural environment.
Barrett introduced us to the concept of intercultural encounters.
And the MBTI provided us with the universal framework
to help recognize and manage difference work style.
We discovered the main challenges of collaboration in an international team.
And finally,
how different leadership styles are perceived in different zones of the world.
We then introduced the topic of intercultural human resource management.
It became very clear that culture and
cultural differences matter when we need to manage a global workforce.
We outlined the major challenges and opportunities of global mobility
when discussing various aspects of the lives of expatriates.
We also showed you how culture influences recruitment and selection,
the management of talent and the design of global reward systems.
We then discussed with you the different dimensions of international marketing
decisions related to product, promotion, place and price.
The trade-off between standardization and adaptation
regarding these four piece is the heart of international marketing decisions.
Using many examples from business practice,
we realize that adaptation happens much more often than you would imagine.
However, standardization is still happening.
Our module provided some guidelines on how to solve the trade-off issue.
Finally, we discussed several challenges inherent in intercultural business
negotiations.
In particular, we explained how negotiation goals, approaches and
styles vary across cultures.
How these differences affect negotiation processes and outcomes.
And how these differences may be managed.
One simple, yet important aspect to consider is that in many cases,
people need to use a foreign language in intercultural negotiations.
We concluded by discussing the advantages of multi as opposed to mono-cultural
communication teams.
[MUSIC]
>> Within this MOOC on intercultural management, we have concentrated on
one dimension of diversity only, on culture, the culture of business.
But we should not forget that there are other dimensions of diversity such as
gender or age, sexuality and also that personality may make a difference.
So culture was just the first step in getting to know
how to cope with diversity in our working life.
>> If you want to find out more, I would like to introduce you to our
master in management which is centered on creating intercultural talent.
During the two years of our master program, you will get to
know the European dimensions that impact organizational decisions.
You will study with students from all over the world in our six campuses and
more than 100 partner universities all over the world.
You will have the opportunity to practice your intercultural competencies and
develop great international network through our alumni.
In our MOOC,
you already met some of them who work in the most prestigious companies world wide.
Who would be glad to share with you more about the opportunities you will have
once you have completed your studies at ESCP Europe.
So, wherever you are from, come and meet us, challenge and join us as ESCP Europe.
Thank you, and have a great journey on Cousera.
[MUSIC]
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