Reaction of the owner about your analysis of the brand and presentation of the possible options by Peter O'Connor

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Из курса от партнера ESSEC Business School
Hôtel “De l'étoile” - a hotel in crisis?
36 оценки
ESSEC Business School
36 оценки
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Questionning the brand?
Having completed your analysis, you should make a clear recommendation as to what the owners should do with regard to the brand in order to improve performance.

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  • Peter O'Connor
    Peter O'Connor
    Professor of information systems, Director of the MBA in Hospitality Management
    Information systems

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