Loading...

Generalized Second Price (GSP) Auction and Numerical Example

Course video 15 of 108

How does Google sells the ads that appear on its search results page through auctions? We learn about different types of auction mechanisms, including those for single and multiple items. QUESTION 3: We explore PageRank, the famous algorithm that underlies how Google orders its list of search results whenever we type in a query.

О Coursera

На онлайн-курсах, специализациях и дипломных программах у вас будут первоклассные преподаватели из лучших университетов и учебных заведений мира.

Community
Join a community of 40 million learners from around the world
Certificate
Earn a skill-based course certificate to apply your knowledge
Career
Gain confidence in your skills and further your career