Using the transition matrix to make predictions in R (Recital 2)

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From the course by ESSEC Business School
Foundations of marketing analytics
373 оценки
ESSEC Business School
373 оценки
Course 2 of 4 in the Specialization Strategic Business Analytics
From the lesson
Module 4 : Customer lifetime value

Meet the Instructors

  • Arnaud De Bruyn
    Arnaud De Bruyn
    Professor at ESSEC Business School
    Marketing department

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