The benefit of a simpler solution to an existing problem
may be more free time to spend on other things.
Again, the benefits that business customers are seeking
may be very different from the benefits that consumers are seeking.
Consumers may be looking for a solution that provides more comfort or
one that enhances their status in some way.
I don't mean to imply that businesses never seek these benefits, after all,
business customers are people too.
You'll recognize this from one of my previous lessons.
Business to business value propositions are typically ones that help the customer
make more money, save money, save time, or
reduce some risk that threatens their business model.
Business to consumer value propositions are typically ones that help the customer
save money, save time, enhance their status in some way, or
achieve some sort of personal fulfillment.
On the left side of the value proposition canvas,
we have the value map which describes the solution.
Remember that we're talking about a solution here,
something that helps the customer accomplish his or her job.
The solution could be physical, or it could be digital, or
it could be a combination of both.
This section of the value map that's highlighted here should list the key
attributes of the product or service, the ones that are necessary
in order to help the customer accomplish the job, and the ones that differentiate
it from other solutions in a way that addresses the customer's pains and gains.
Pain relievers are features that solve the problems that customers experience in
their jobs.
Here are a couple of examples.
It could be something as simple as a lower price.