So L'Express decided, just under 4 years ago, to launch a whole editorial framework around: "how we can change the world". So our editorial angle is really based around the company: the company as an agent of change, because we think that this is an an essential lever nowadays for changing the course of both environmental and societal issues. Companies are not alone, obviously: they set things up in tandem with NGOs and public authorities. The idea of our publications is that they are cross-media. We have a special edition that comes out once a year: "World-changing pioneers." So there are around a hundred pages, a dozen journalists who, over several months, go out and investigate within companies, certain NGOs, and gather information,
so well... a whole load of strategies, seeing how, within one strategy, they can reconcile economic performance with social and environmental impact. That's for the print version. For the web version, we developed a collaborative platform on express.fr that hosts discussions, expert opinions from people with a desire to change the world, as well. We also have a video programme: "Business and meaning", where I meet world-changing figures: major business leaders, figures from the world of art, the world of sport, who are concerned with the public good. Finally, we also have a section focussed on partnerships, events, with Convergences and Ashoka among others, where we hold talks, debates on these issues. L'Express, with "World-changing pioneers", is bringing solutions to the fore, really shining a light on best practices within companies, NGOs, public bodies. And focussing on these provides inspiration: we have readers who tell us, "well I never knew that existed! So now I'm definitely going to look into it, because why not build my career around those ideas, I didn't know that such-and-such a profession existed, so I'm going to look into it. So this has an influence on careers, can have an influence on education, we have young graduates who have told us: there's such-and-such a Master's course, I didn't know, so I'm actually going to major in that. We also have social entrepreneurs who have told us that, after we published an article about them, they did well out of it, managing to go to their bank manager and secure funding, for example, because an article really does put the spotlight on things, you know, allows you to explain, it's a more neutral perspective
than if the entrepreneur were talking about themself to their bank manager. So this way it's very indirect, quite positive and then we have social intrapreneurs who have told us that in house, within their company, having an article about them helped them to get their project approved, move their project to another level. So there we have it, 3 types of impact, actually indirect, as a result of our articles, that's the feedback we get, and there are surely things we are unaware of, of course.