1.3.3-L'exemple d'Isabelle, de L'Express

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Из курса от партнера HEC Paris

Devenir entrepreneur du changement

302 оценки

HEC Paris

Devenir entrepreneur du changement

302 оценки

Ce cours est conçu pour accompagner toutes les personnes qui veulent avoir un impact positif dans la société, mais qui ne savent pas comment agir. Quel que soit votre âge ou votre formation académique, ce cours vous aidera à trouver la voie qui vous correspond pour faire bouger les lignes ! Vous apprendrez comment passer de l’envie à l’idée, et de l’idée à l’action.

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S’inspirer : comment chacun peut devenir entrepreneur du changement

L’objectif de ce chapitre sera de vous montrer que changer le monde, c’est possible ! Si, si, c’est vraiment possible. Et surtout, on essaiera de vous montrer, qu’en plus, c’est possible de pleins de manières différentes. Vous allez voir !

1.1-Changer le monde : c'est possible !4:37

1.2.1-Un entrepreneur du changement, c'est quoi ?5:35

1.2.2-Définitions : qu'est ce qu'un entrepreneur du changement ?2:52

1.3.1-Des exemples de projets !1:06

1.3.2-L'exemple de Corentin de Gold of Bengal5:38

1.3.3-L'exemple d'Isabelle, de L'Express3:21

1.3.4-Et plein d'autres exemples2:34

1.3.5-De quels types de projets s'agit-il ?1:59

1.4.1-Comment concilier social & business ?6:01

1.4.2-La pérennité économique2:38

1.5.1-Quels sont les parcours de ces entrepreneurs du changement ?1:00

Познакомьтесь с преподавателями

Bénédicte Faivre-Tavignot
Directrice de la Chaire “Social business / Entreprise et pauvreté”, et du "MSc in Sustainability and Social Innovation"
Frédéric Dalsace
Associate Professor
Marketing
Nathalie Lugagne
Professeur Affilié et Doyen Exécutif de la Faculté et de la recherche
Stéphane Riot
Fondateur NoveTerra
Florian Hoos
Assistant Professor
Accounting and Management Control
Aymeric Marmorat
Directeur exécutif d’Enactus France
Lise Penillard
Directrice pédagogique du Master Sustainability & Social Innovation
Ucka-Ludovic Ilolo
Chorégraphe d'entreprise, Fondateur de O' In Motion
Matthieu Dardaillon
Joséphine Bouchez
Co-fondatrice, Ticket for Change

So L'Express decided, just under 4 years ago, to launch a whole

editorial framework around: "how we can change the world".

So our editorial angle is really based around the company:

the company as an agent of change, because we think that this is an

an essential lever nowadays for changing the course

of both environmental and societal issues.

Companies are not alone, obviously: they set things up in tandem

with NGOs and public authorities.

The idea of our publications is that they are cross-media.

We have a special edition that comes out once a year: "World-changing

pioneers." So there are around a hundred pages, a dozen

journalists who, over several months, go out and investigate

within companies, certain NGOs, and gather information, so well...

a whole load of strategies, seeing how, within one strategy, they can

reconcile economic performance with social and environmental impact.

That's for the print version.

For the web version, we developed a collaborative platform on

express.fr that hosts discussions, expert opinions from people

with a desire to change the world, as well.

We also have a video programme: "Business and meaning", where

I meet world-changing figures: major business leaders,

figures from the world of art, the world of

sport, who are concerned with the public good.

Finally, we also have a section focussed on partnerships, events,

with Convergences and Ashoka among others, where we

hold talks, debates on these issues.

L'Express, with "World-changing pioneers",

is bringing solutions to the fore, really shining a light on

best practices within companies, NGOs, public bodies.

And focussing on these provides inspiration: we have readers

who tell us, "well I never knew that existed!

So now I'm definitely going to look into it, because why not

build my career around those ideas, I didn't know that such-and-such

a profession existed, so I'm going to look into it.

So this has an influence on careers, can have an influence on education,

we have young graduates who have told us: there's such-and-such a

Master's course, I didn't know, so I'm actually going to major in that.

We also have social entrepreneurs who have told us that, after we published

an article about them, they did well out of it, managing

to go to their bank manager and secure funding, for example,

because an article really does put the spotlight on things,

you know, allows you to explain, it's a more neutral perspective than if

the entrepreneur were talking about themself to their bank manager.

So this way it's very indirect, quite positive and then we have

social intrapreneurs who have told us that in house, within their company,

having an article about them helped them

to get their project approved, move their project to another level.

So there we have it, 3 types of impact, actually indirect, as a result

of our articles, that's the feedback we get, and there are surely

things we are unaware of, of course.

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