Understanding Your Audience

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Получаемые навыки

Content Creation, Persona (User Experience), Brand Management, Content Marketing

Рецензии

4.5 (оценок: 413)
  • 5 stars
    66%
  • 4 stars
    27%
  • 3 stars
    5%
  • 2 stars
    1%
  • 1 star
    1%
AS

Dec 18, 2018

I juts loved this course, it really helped me in understanding about content strategy and assessing the needs of the audience. I am really looking forward to learn next four courses too soon.

JT

Aug 10, 2017

Very well thought out and useful information delivered in an understandable way. The topics covered have already proved useful in my organizational development and employee engagement work.

Из урока
Audiences and Brand
Module 2 emphasizes why understanding your audience and being able to effectively segment them is crucial to getting your message across. It also addresses how to craft a core creative concept for a content brand.

Преподаватели

  • John Lavine

    John Lavine

    Founder, Professor and Director, Media Management Center
  • Candy Lee

    Candy Lee

    Professor
  • Randy Hlavac

    Randy Hlavac

    Northwestern University & CEO of Marketing Synergy, Inc

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