Introduction from Professor Lee

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Получаемые навыки

Content Creation, Persona (User Experience), Brand Management, Content Marketing

Рецензии

4.6 (оценок: 591)

  • 5 stars
    68,52 %
  • 4 stars
    24,87 %
  • 3 stars
    4,56 %
  • 2 stars
    0,84 %
  • 1 star
    1,18 %

AS

17 дек. 2018 г.

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I juts loved this course, it really helped me in understanding about content strategy and assessing the needs of the audience. I am really looking forward to learn next four courses too soon.

JT

9 авг. 2017 г.

Filled StarFilled StarFilled StarFilled StarFilled Star

Very well thought out and useful information delivered in an understandable way. The topics covered have already proved useful in my organizational development and employee engagement work.

Из урока

Introduction to Content Strategy

Module 1 sets the stage by defining Content Strategy and setting up the three truths that limit, in a profound way, every person you want to reach with your content.

Преподаватели

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    John Lavine

    Founder, Professor and Director, Media Management Center

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    Candy Lee

    Professor

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    Randy Hlavac

    Northwestern University & CEO of Marketing Synergy, Inc

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