Creating a Core Creative Concept

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Из курса от партнера Northwestern University
Content Strategy for Professionals: Engaging Audiences
285 оценки
Northwestern University
285 оценки
Курс 1 из 5 — Specialization Content Strategy for Professionals
Из урока
Audiences and Brand
Module 2 emphasizes why understanding your audience and being able to effectively segment them is crucial to getting your message across. It also addresses how to craft a core creative concept for a content brand.

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  • John Lavine
    John Lavine
    Founder, Professor and Director, Media Management Center
  • Candy Lee
    Candy Lee
    Professor
    Medill School of Journalism, Media, Integrated Marketing Communications

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