We were talking earlier about the demand side being relatively high on a hot summer afternoon and fairly low at night when people are sleeping, computers are off. Two really positive signs on that are right now solar represents, I think maybe one and a half percent something like that of electrical supply, but the beauty of solar is that it tends to produce energy at a time when we most need it, so that matching fabulous, and if we increase the footprint that looks particularly good. The other one is that we're moving to more hybrid cars, more electric cars, and those cars are pretty idled at night and there's an opportunity to use the excess capacity we have at night to store energy in the batteries in cars. Could you talk a little bit about those two and how you see that going? Yes. Again, this is the balance side. So, you had mentioned that solar could be the answer during high P if the sun is out. So what if the sun isn't out, what's the alternative supply? Well, we need to make sure that we don't lose sight that we need to have the transmission and place to carry what that localized distributions systems, or those generation system can't supply always in balance. Same thing with alternative fuel transportation. Where is there going to be a density where that is actually built? Is the distribution system actually set up to accept that level of consumption in the evening? Feeders which are the systems that go from a substation to your home are not really designed for added, they're actually designed for what is a very traditional source of demand that the one residential consumer would look for. What if we all of a sudden all have electric vehicles? It gives an upside because now I can draw it there almost like a storage system, but do I have the capability and place it actually allows them to be stored, have the energy stored in those and energized? That's the balance, it's always the balance and part of this is really getting back to the basics of what goes into strategic planning, how do we integrate all of these different options from a supply distribution and demand point of view? We need to be able to do that based on combining market needs, the technology that's available, and the policy that supports the two working together. Breaking up any of those three hurts the system. So there's a lot of innovative people out there working on little problems, big problems, and coming up with potential solutions, could you say a little bit about how for entrepreneurs and innovative companies can get their products into the system? What does that process look like? Is it efficient, does it need to be more efficient? There's obviously a certain trial and error, trying to anticipate unforeseen consequences. So Martin Center I say, I spent 30 years in the utility space and I actually thought people understood the process, understood this whole concept of moving energy from supply to demand. I've spent the last year at Philips Lytle realizing that people did not fully understand that. Terminology is our biggest challenge, we're transitioning an industry in a certain direction, but what we're doing is we're disconnecting ourselves from the market because we're employing terminology that is not market relevant. So, we have to really think about that. So if you're an entrepreneur, how is the entrepreneur trying to discover where their potential product may fit? While they're trying to read some of the petitions that are being written, some of the proceedings within the regulatory space, they may actually be looking at the programs being developed like an entity like nice solar and they're looking at that as a as a direction to formalize their product. The caution is always to look at what are you trying to solve it and who are you trying to solve that for. The technology is not as critical to me as the application and that's the market demand. So, I can create a great technology, but if I discover that I did the technology almost like a science project, but then find out that there's really no market demand for it, I really spent a lot of time and effort in an area that doesn't give me the desired outcome. So, much more holistic view in the world of entrepreneurism and innovation needs to start coming into place. A lot of the programs that I know you promote and I've seen some of the clean tech incubators that are out there, these afford opportunities for individuals that are developing new technologies to get into a forum, to have these type of discussions so that they're not going down a path that limits their opportunity. It's one I do almost on a day-to-day basis now. Many people simply call me the great translator, and it's really not what I want to be. I want the industry to understand how this works because we're going to give more of the control, the design of the utility, the designed the power system of the future in the hands of the market, that's where you'll see real change, that's where you're going to see real innovation. They're going to be given the opportunity and they have to be prepared to seize the moment.
