How Content Strategists Track Engagement

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Из курса от партнера Northwestern University
Content Strategy for Professionals: Ensuring Your Content's Impact
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Northwestern University
91 оценка
Курс 4 из 5 — Specialization Content Strategy for Professionals
Из урока
Measuring Your Content's Engagement
Module 3 is a pivotal unit for Content Strategists. It will help you to understand how best to measure your content to maximize its effectiveness relative to the time you commit to it.

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  • Candy Lee
    Candy Lee
    Professor
    Medill School of Journalism, Media, Integrated Marketing Communications
  • John Lavine
    John Lavine
    Founder, Professor and Director, Media Management Center

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