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Из курса от партнера University of Pennsylvania

Optimizing Diversity on Teams

38 оценки

University of Pennsylvania

Optimizing Diversity on Teams

38 оценки

Курс 3 из 5 — Specialization Culture-Driven Team Building

By drawing on social science perspectives, this course enables you to learn what diversity is, and how to use it to maximize team performance, innovation and creativity. You also learn how to draw out the collective wisdom of diverse teams, handle conflict and establish common ground rules through real-world cases and peer-to-peer discussions. In addition, you discover how to overcome common biases faced in diverse teams. Systems of power, reward and rhetoric are discussed to help you create prosperous teams where differences flourish.

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Diversity Case Study

In this module, you will get a practical perspective on managing diversity in teams by looking at real life cases of companies creating a more inclusive workplace. Looking at the experience of Google, Nike and UnitedHealthcare, you will see how major businesses are applying specific strategies and techniques for overcoming barriers to inclusion.

M4_ Intro to Case Study Module4:24

High Performance on Diverse Teams2:58

Creating Inclusion Through Participation4:42

Nike Introduction3:06

Interview with Jacqui Barton23:57

Познакомьтесь с преподавателями

Dr. Aviva Legatt
Affiliated Faculty
Organizational Dynamics
Derek Newberry, Ph.D.
Lecturer
Organizational Dynamics

You can not separate the goals of Nike's diversity efforts from its goals to engage

its highly diverse customer base.

Nike wants the composition of its staff to mirror its customer base.

Three of Nike's goals for diversity and inclusion are that,

one Nike wants to give back to historically underserved communities.

Two, Nike wants to advocate for the rights of marginalized groups and three,

Nike wants to educate it's employees on issues of diversity inclusion and

to minimize the effects of unconscious bias and prejudice.

As one example of how Nike fulfilled the first goal of giving back to

underserved communities, here it is.

With the help of community experts, Nike designs footwear to promote health and

prevent disease in the Native American Community, the Nike Air Native N Seven.

The name of the effort came from the Native American

idea of seven generations of wisdom.

All proceeds made from selling these shoes, which were sold through

the Native American Community Centers and tribes are provided for youth sport and

physical activity programming with the Native American communities.

The communities that benefit include some of the most impoverished and

under-resourced populations in the United States.

One example of Nike's advocacy of marginalized groups is in its testimony

provided in 2009 to the US Senate Committee on Health, Education,

Labor, and Pensions.

In this testimony, Nike advocated for non-discrimination in the workplace for

the LGBT community.

In addition to this testimony in 2012,

Nike hosted the first ever summit of LGBT sports leaders from across the country.

The summit met at Nike headquarters to discuss how to

rid the sports world of homophobia.

Around the time of the summit, the Nike rainbow hued Free Run 5.0 shoe came out.

All shoe sale proceeds were donated to the LGBT sports coalition Finally,

to enhance inclusion among its teams, Nike runs trainings for

staff emphasizing respecting differences, leveraging strengths, and

maximizing opportunity for everyone.

These trainings include simulated scenarios that educate

employees about how to foster inclusive environments, and

how diversity can encourage creativity and innovation.

It's important to note that at Nike,

inclusion is a most important success factor driving engagement.

The most inclusive teams at Nike were 82 times more likely to be engaged

that the least inclusive teams.

These findings which were reported by a third party consultant

speak to the importance of and continued attention to inclusion and

unconscious bias trainings that Nike plans to implement over the next several years.

As we heard in the interview with Dr. Gasman,

companies will see a host of consequences from not prioritizing diversity and

inclusion, including retention issues, team performance problems, and

negative attention for the organization.

Next, we'll look at how specific team roles support Nike's diversity and

inclusion efforts.

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