Hangout 1 - Elizabeth Distel-Grainger

Просмотреть программу курса

Получаемые навыки

Digital Marketing, Marketing Analytics, Marketing Plan, Search Advertising, Marketing Performance Measurement And Management


4.5 (оценок: 502)
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2 мар. 2020 г.

Good hands on exercise. Power tools is really a good choice since most people don’t know much about it - therefore it trains our ability on research and use of (overwhelming) information.

1 мар. 2021 г.

This capstone was an amazing experience. The course was very well pedagogically structured and I think is crucial to deep everything you have learned in Digital Marketing Specialization.

Из урока
Course Overview & Module 1 Client/Brand Analysis
In this module, you will get an overview of the Captone, learn about the client and the problem statement, and get to know your peers. You will also start research into the client and the brand before you work on your campaign.


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    Aric Rindfleisch

    John M. Jones Professor of Marketing
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    Kevin Hartman

    Visiting Professor & Head of Analytics at Google
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    Vishal Sachdev

    Clinical Assistant Professor , Director, Illinois MakerLab
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    Mike Yao

    Professor of Digital Media, Department Head

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