Who is your customer? Developing customer personas

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From the course by The University of Sydney
Design strategy: Design thinking for business strategy and entrepreneurship
6 оценки
From the lesson
Primary market research and problem statement definition
In this module we'll look at how to plan and conduct primary market research and how to analyse the results. We'll then step through how to craft a meaningful problem definition statement.

Meet the Instructors

  • Eric Knight
    Eric Knight
    Associate Professor of Strategic Management and Innovation
    Discipline of Strategy, Innovation & Entrepreneurship

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