Segmentation

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Получаемые навыки

Revenue Management, Forecasting, Demand Management, Asset Management

Рецензии

4.8 (оценок: 272)
  • 5 stars
    80.88%
  • 4 stars
    15.44%
  • 3 stars
    2.57%
  • 2 stars
    0.73%
  • 1 star
    0.36%
D

Apr 24, 2020

I like this course...... The Last evaluation is very important but bit difficult...

SR

Feb 19, 2019

This was fun and educational Thank you so much for putting this together

Из урока
Demand Generation
In this module, you will understand what demand generation means, and explore the key factors that ensure that you can achieve your goals in terms of the hotel's positioning in the market place, the profitability of the operation and its long term valuation.

Преподаватели

  • Placeholder

    Peter O'Connor

    Professor of information systems, Director of the MBA in Hospitality Management
  • Placeholder

    Alex Slors

    Independent Hotel Asset Manager & Development Consultant
  • Placeholder

    David Turnbull

    Co-Founder and CCO
  • Placeholder

    Brendan May

    COO Livabout
  • Placeholder

    Martin Soler

    Independent Marketing Consultant
  • Placeholder

    Lennert De Jong

    Commercial Director

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