How is AB Testing Used?

Course video 34 of 43

In this module, you will be able to use your SQL skills to set up a basic AB testing system. You will be able to apply hypothesis testing to prove or disprove a hypothesis about how user behavior changed. You will be able to test and interpret the results using a metric or metrics that are tied directly to some business metrics. You will be able to test your SQL skills and give you the base experience you need to learn anything more complicated in terms of AB testing in the future.

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