I'm sorry, too small.
And so what, they'll take it back and say this market size doesn't work for us.
We're not going to include the process.
So, the corporate entrepreneur then takes that proposal back.
They essentially cook the books.
They basically come back with a number and say, okay,
now it's worth a billion dollars.
The market's now billion dollars.
They resubmitted to the corporate finance.
Corporate finance approved the project, and but
then they'll adjust the market size back down to the original $100
million because they're saying well the the customer must be enthusiastic.
So it's kind of a circular argument that I call a shared fiction.
It's a typical process that shared fiction.
What do I mean by that?
Okay, so let me give you an example.
You're at a cocktail party,
somebody across the room wave at you and you see the person.
And they're waving at somebody behind you, but you don't really know that.
You think they are waving at you, so they wave back, yeah hi how are you.
You don't know who they are, but
you are waving back because they are waving at you.
Then that person sees you waving at them, and
they think that person must know me as well.
So you both wave at each other and you kind of move your way, and
you kind of meet in the middle of the room.
You start talking to one another.
And it takes a while before either one of you has enough guts or
doesn't feel embarrassed so that they'll admit,
I don't really know who you are.
And the other person says, I don't really know who you are either.
And you can say well, you're waving at me and the person will say no,
I was waving at this other person behind you, right?
That's a shared fiction,
both of you thought you knew each other but it's a harmless shared fiction.
You didn't go do any damage, you met somebody new at a cocktail party,
maybe you had a good laugh about the fact that you had this misunderstanding.