Loading...

4.8c Why did some MNEs move certain portion of their companies’ operations/manufacturing site from China to other places? (Expert Sharing by Prof George Yip, Professor of Marketing and Strategy, Imperial College London)

Course video 97 of 110

Foreign firms entering and operating in China are no linger merely "foreign investors" but have become "strategic insiders". Such a shift is a response to cope with with China's shifting environments, and also means China strategy as key to foreign firms' overall global success.This Section provides an overarching picture of the shifts in mindset, status, and post-entry strategies. What are the major shifts in the China context? How do foreign firms shift their dominant mindset and post-entry strategies from foreign entrants to strategic insiders?

China Strategy

Китайский университет Гонконга

Курс 2 из 4 — Doing Business in China Специализация

This course is designed to help you, as a strategist of a foreign company, better understand how to develop your China strategy. Specifically, after studying China’s changing strategic landscape, you will focus on mastering three strategic issues: who – the major players in China, how – the entry modes, and where – the location strategy for your China business. This course is aimed to deliver updated knowledge and real experiences of developing China strategy.

Просмотреть программу курса

Преподаватели

Prof. Xufei Ma
Associate Professor, Director, Center for Entrepreneurship
Dr. Frank Ng
Lecturer

Текст видео

Well, the straight forward reason why foreign firms are starting to

move manufacturing operations out of China is because of cost.

So labor cost in China is rising, particularly in the coastal areas.

And, of course, there are now lower cost countries in Southeast Asia.

The most successful one, now, is Vietnam, which is going down this path.

You can go for pure low cost such as in Bangladesh, but you can also go for

low cost and some skilled labor such as in Vietnam,

which is very much following the path of China.

And Vietnam has quite a large population now, and

it's going to be the next success story.

So this is actually inevitable, and

China has now peaked in terms of its workforce.

The working age population in China has peaked.

I do think that one thing that people haven't thought about is that China's

going to deal with this problem of high labor costs by moving into robots.

China will be one of the biggest users of robots, because China can manufacture

robots pretty much more cheaply than any other country in the world.

So that will be the way that China fights back, actually,

to keep production in China is with Chinese-made robots.

О Coursera

На онлайн-курсах, специализациях и дипломных программах у вас будут первоклассные преподаватели из лучших университетов и учебных заведений мира.

Join a community of 40 million learners from around the world

Earn a skill-based course certificate to apply your knowledge

Gain confidence in your skills and further your career

Coursera делает лучшее в мире образование доступным каждому, предлагая онлайн-курсы от ведущих университетов и организаций.

© Coursera Inc., 2019 Все права защищены.

Загрузить из App Store

Загрузить в Google Play