This course is designed to help you, as a strategist of a foreign company, better understand how to develop your China strategy. Specifically, after studying China’s changing strategic landscape, you will focus on mastering three strategic issues: who – the major players in China, how – the entry modes, and where – the location strategy for your China business. This course is aimed to deliver updated knowledge and real experiences of developing China strategy.
1.4d Renqing (Expert Sharing by Prof CY Chiu, Choh-Ming Li Professor of Psychology, CUHK)
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Рецензии
RS
May 09, 2018
Excellent video lectures complemented with an even better presentation and lecture slides.
AR
Feb 21, 2018
Very good, completed and detailed! Highly recommend!
Из урока
What’s New? China’s New General Environment
Evidence has shown that the contextual difference or gap between a foreign firm's home country and China is a key reason for business failure in China. This Section helps in developing a better understanding of China's context in terms of its general environmental segments, and a number of strategies to deal with new and updated contextual issues in China. How much does context matter in doing business in China? How do foreign firms deal with new and updated contextual issues in China?
Преподаватели
Prof. Xufei Ma
Associate Professor, Director, Center for EntrepreneurshipDr. Frank Ng
Lecturer
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