Introduction to My Social Media Strategy

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Из курса от партнера University System of Georgia

Career Planning: A Pathway to Employment

7 оценки

University System of Georgia

Career Planning: A Pathway to Employment

7 оценки

This course is designed to foster creative approaches to launching a new career. You will articulate best ways to make a first impression and analyze your strengths by creating a personal statement. You will identify appropriate elements to make your resume stand out from the crowd. You will also identify the most effective ways a cover letter can answer a job description, and how to best leverage social media in your job search. In short, this course will help you to prepare for a new job. You will learn how to apply, network, leverage social media, interview, follow-up, and evaluate options through research and with the help of experienced faculty and talented professional. Launching Your Career provides insight from industry leaders on job search, networking and interviewing. You will receive guidance and best practice tips on how to master the interview and professionally close the loop. You will also compose a thank you note and clearly relate your ideal career to existing job titles and offers.

Из урока

My Social Media Strategy

By the end of this module, you will understand the best practices for conducting a social media audit, and developing a social media strategy, that is designed to help you, not hurt you, during every phase of your career. You will better understand why and how employers use social media before making hiring decisions, and what employers are looking for when they review your social media presence. The reading titled "Practical LinkedIn 4.0" written by Randy Hain, CEO of Serviam Partners, will help you understand the best practices for developing your LinkedIn profile, and how to use LinkedIn to develop professional business relationships. You will also learn about methods for using social media to become a thought leader in your industry or specialty area.

Introduction to My Social Media Strategy3:27

How To Use LinkedIn6:34

Познакомьтесь с преподавателями

Dan Stotz
Director, Online Executive Education
Michael J. Coles College of Business, Kennesaw State University
Elke M Leeds, Ph.D.
Associate Vice President of Technology Enhanced Learning
Academic Affairs
Ana T. Baida, Ed.D.
Executive Director
Department of Career Planning and Development
Wes Rhea, J.D.
Senior Lecturer
Information Systems

[MUSIC]

Hi.

My name is Dan Stotz and I'm a faculty member in the management and

entrepreneurship department in the Michael J Coles College of Business at

Kennesaw State University.

I will be your instructor for this module titled My Social Media Strategy.

So far on this program we've learned how using creativity

can help us make a great first impression.

We also learned about best practices for writing cover letters and resumes that

actually get results, now we're going to focus on the importance of developing

a social media strategy that will help us, not hurt us, during our career.

Especially as we're trying to get that first job, or

a new job that is more in sync with our career aspirations.

Why is it important to have a social media strategy?

Because according to the experts at Ivyexec who wrote an excellent article

titled The Job Seeker's Social Media Survival Kit,

which is a reading in this program,

91% of HR professionals use social media before making hiring decisions.

And according to that same Ivyexec report,

the moment you nominate yourself for a job opportunity by sending in your resume,

your social media presence can come under scrutiny.

In their latest survey, 29% of the HR respondents indicated that they will start

observing your social media profiles right away as they review your application.

A further 40% of employers will review

your social media before conducting a preliminary interview.

And another 23% of employers will continue to or

start reviewing your social media presence right after your interview.

That being said, all of us should perform a social media audit

before sending out our resume, or reaching out to recruiter or a network connection.

This module is designed to show us how to improve our social media profiles,

especially our LinkedIn profiles.

We will also learn how to improve our Twitter and

Facebook profiles in a way that will help us during our initial job search or

in our efforts to advance in our careers.

We will spend a lot of time improving our knowledge of

how employers use social media during the hiring process, too.

One of the readings in this module that I think you'll really enjoy is titled

Practical LinkedIn 4.0 which is written by Randy Hain CEO

of Serviam Partners in Atlanta and he's an expert in how to use LinkedIn

to effectively build both personal and professional connections.

Okay, this completes this video lecture,

now it's time to go to the next session on this module and

meet John Rindy a career development expert who has produced an excellent

video describing the benefits of having a professional profile on LinkedIn.

[MUSIC]

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