[MUSIC] Hi. My name is Dan Stotz and I'm a faculty member in the management and entrepreneurship department in the Michael J Coles College of Business at Kennesaw State University. I will be your instructor for this module titled My Social Media Strategy. So far on this program we've learned how using creativity can help us make a great first impression. We also learned about best practices for writing cover letters and resumes that actually get results, now we're going to focus on the importance of developing a social media strategy that will help us, not hurt us, during our career. Especially as we're trying to get that first job, or a new job that is more in sync with our career aspirations. Why is it important to have a social media strategy? Because according to the experts at Ivyexec who wrote an excellent article titled The Job Seeker's Social Media Survival Kit, which is a reading in this program, 91% of HR professionals use social media before making hiring decisions. And according to that same Ivyexec report, the moment you nominate yourself for a job opportunity by sending in your resume, your social media presence can come under scrutiny. In their latest survey, 29% of the HR respondents indicated that they will start observing your social media profiles right away as they review your application. A further 40% of employers will review your social media before conducting a preliminary interview. And another 23% of employers will continue to or start reviewing your social media presence right after your interview. That being said, all of us should perform a social media audit before sending out our resume, or reaching out to recruiter or a network connection. This module is designed to show us how to improve our social media profiles, especially our LinkedIn profiles. We will also learn how to improve our Twitter and Facebook profiles in a way that will help us during our initial job search or in our efforts to advance in our careers. We will spend a lot of time improving our knowledge of how employers use social media during the hiring process, too. One of the readings in this module that I think you'll really enjoy is titled Practical LinkedIn 4.0 which is written by Randy Hain CEO of Serviam Partners in Atlanta and he's an expert in how to use LinkedIn to effectively build both personal and professional connections. Okay, this completes this video lecture, now it's time to go to the next session on this module and meet John Rindy a career development expert who has produced an excellent video describing the benefits of having a professional profile on LinkedIn. [MUSIC]