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Получаемые навыки

Brand Architecture, Product Management, Brand Management, Brand Engagement

Рецензии

4.6 (оценок: 1,000)
  • 5 stars
    716 ratings
  • 4 stars
    228 ratings
  • 3 stars
    44 ratings
  • 2 stars
    7 ratings
  • 1 star
    5 ratings
EE

Jul 17, 2017

It was an exciting journey getting to understand the intricacies behind brands and how they can be managed successfully. The lessons were in-depth and the examples were explicitly simple.

AF

Jul 08, 2016

This is the best course I have taken on Coursera so far. I highly recommend it to anyone who is interested in marketing, branding or management.\n\nThank you for this awesome course!

Из урока
Launching new products and the challenge of managing their life-cycle.
At the end of this module, you will be able to: Demonstrate understanding of the product strategy concepts. Develop the factual support to define your product strategy.

Преподаватели

  • Luis Rodriguez Baptista

    Luis Rodriguez Baptista

    Professor

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