3.0 What Brand Architecture is and why you need it.

Loading...
Просмотреть программу курса

Получаемые навыки

Brand Architecture, Product Management, Brand Management, Brand Engagement

Рецензии

4.6 (оценок: 999)
  • 5 stars
    715 ratings
  • 4 stars
    228 ratings
  • 3 stars
    44 ratings
  • 2 stars
    7 ratings
  • 1 star
    5 ratings
EE

Jul 17, 2017

It was an exciting journey getting to understand the intricacies behind brands and how they can be managed successfully. The lessons were in-depth and the examples were explicitly simple.

AF

Jul 08, 2016

This is the best course I have taken on Coursera so far. I highly recommend it to anyone who is interested in marketing, branding or management.\n\nThank you for this awesome course!

Из урока
Knowing how to communicate your offering: Brand Architecture & naming.
At the end of this module, you will be able to: Define how to name your brand. Explain how to develop a system to incorporate future products and brands.

Преподаватели

  • Luis Rodriguez Baptista

    Luis Rodriguez Baptista

    Professor

Ознакомьтесь с нашим каталогом

Присоединяйтесь бесплатно и получайте персонализированные рекомендации, обновления и предложения.