3.0 What Brand Architecture is and why you need it.

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Получаемые навыки

Brand Architecture, Product Management, Brand Management, Brand Engagement

Рецензии

4.7 (оценок: 1,104)
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    800 ratings
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    5 ratings
J

Jun 14, 2019

Very practical course taught by giving real time examples. The assignments,quizzes and reading materials were extremely amazing based on real life situations. Learnt a lot from the course.

EE

Jul 17, 2017

It was an exciting journey getting to understand the intricacies behind brands and how they can be managed successfully. The lessons were in-depth and the examples were explicitly simple.

Из урока
Knowing how to communicate your offering: Brand Architecture & naming.
At the end of this module, you will be able to: Define how to name your brand. Explain how to develop a system to incorporate future products and brands.

Преподаватели

  • Luis Rodriguez Baptista

    Luis Rodriguez Baptista

    Professor

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