2.0 What is a brand and why do you need one?

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Получаемые навыки

Brand Architecture, Product Management, Brand Management, Brand Engagement

Рецензии

4.6 (оценок: 1,028)
  • 5 stars
    736 ratings
  • 4 stars
    234 ratings
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  • 1 star
    5 ratings
J

Jun 14, 2019

Very practical course taught by giving real time examples. The assignments,quizzes and reading materials were extremely amazing based on real life situations. Learnt a lot from the course.

EE

Jul 17, 2017

It was an exciting journey getting to understand the intricacies behind brands and how they can be managed successfully. The lessons were in-depth and the examples were explicitly simple.

Из урока
Developing compelling brands that inspire your most critical stakeholders and impact your bottom line.
At the end of this module, you will be able to: Describe the different elements of a brand strategy. Formulate a winning brand strategy.

Преподаватели

  • Luis Rodriguez Baptista

    Luis Rodriguez Baptista

    Professor

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