1.1 How do you classify new products and what is the product mix?

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Получаемые навыки

Brand Architecture, Product Management, Brand Management, Brand Engagement

Рецензии

4.7 (оценок: 1,445)
  • 5 stars
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  • 4 stars
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  • 3 stars
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AS

May 13, 2020

Learnt about how to build brand equity, brand architecture and brand portfolio, what is brand pipeline and how to manage brand engagement, which are going to help me in my marketing career.

J

Jun 14, 2019

Very practical course taught by giving real time examples. The assignments,quizzes and reading materials were extremely amazing based on real life situations. Learnt a lot from the course.

Из урока
Launching new products and the challenge of managing their life-cycle.
At the end of this module, you will be able to: Demonstrate understanding of the product strategy concepts. Develop the factual support to define your product strategy.

Преподаватели

  • Luis Rodriguez Baptista

    Luis Rodriguez Baptista

    Professor

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