The Positioning Statement: Interview with Maria Haro

Из курса от партнера IE Business School
From Brand to Image: Creating High Impact Campaigns That Tell Brand Stories
48 оценки
Из урока
The Brand Analysis
In week 2 Brian will explain how to conduct a Brand Personality Analysis, which is what you will use to continue building your creative pitch. You will learn how to distinguish the values of a particular brand and how to develop a Brand Positioning Statement.

Познакомьтесь с преподавателями

  • Brian Hallett
    Brian Hallett
    Associate Professor
    Master in Visual and Digital Media

Ознакомьтесь с нашим каталогом

Присоединяйтесь бесплатно и получайте персонализированные рекомендации, обновления и предложения.