Narrative: Talking About the Values of the Brand

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Рецензии

4.7 (оценок: 216)

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AA

29 нояб. 2019 г.

The course was really helpful in gaining the insights of the advertising world.

MK

18 дек. 2017 г.

Very beneficial course. Apt & to the point content in very less time.

Из урока

The Brand Analysis

In week 2 Brian will explain how to conduct a Brand Personality Analysis, which is what you will use to continue building your creative pitch. You will learn how to distinguish the values of a particular brand and how to develop a Brand Positioning Statement.

Преподаватели

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    Brian Hallett

    Visual Communication and Branded Content Professor

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